Be a leader, not a follower
The Clothing Lounge maintains it’s forwardness by selecting the best emerging designers around the world.
The Clothing Lounge are also avant-garde in their tastes by selecting original designers from places we normally would not expect. From jewelry designers in Mumbai, eco-sustainable luxury streetwear from Warsaw and eclectic retro styles from Seoul, The Clothing Lounge serves up some very worthwhile choices that would match a highly creative, discerning yet particular consumer. A consumer I’m sure is much harder to define due to their original tastes.
This was my first chance to make valuable suggestions on how a brand should be styled. The Clothing Lounge must maintain elegance as well as conveying creative inventiveness. To me it was a great challenge to create cutting edge visuals that can still come across subtle and represent the ideals of The Clothing Lounge. Showing a variety in advertising materials was an absolute must for an online shop that offers so much to every type of fashionable woman or man.